Sales Competitor Battle Card Template

Use this template to gather all the important information your team needs about competitors. This will help in planning and competitive positioning.

Competitor Overview

  • Competitor Name:
  • Business Type: (e.g., Payments, Project Management, Food and Beverage)
  • Headquarters: City, State, Country

Reputation and Strategy

  • Known For:
  • Aggressive upfront discounts
  • Use of approved resellers
  • Copying business models but presenting as a more affordable option
  • Target Audience:
  • Businesses needing:
  • [Business Need 1]
  • [Business Need 2]
  • [Business Need 3]
  • [Business Need 4]

Value Propositions and Objections

  • Competitor Value Propositions:
  • Highlight what the competitor claims as their strengths.
  • Common Objections and Responses:
Objection
Response
"This is what they are offering me and it's a really low price."
List of talking points to address this comment (not a script).
[Additional Objection]
[Response]
[Additional Objection]
[Response]


Strategic Focus Areas

  • Winning Areas:
  • Area 1
  • Area 2
  • Area 3
  • Similar Areas:
  • Area 1
  • Area 2
  • Area 3
  • Avoid Areas:
  • Area 1
  • Area 2
  • Area 3

Strategic Insights

  • Strategy:
  • Outline how the competitor wants the merchant to react and key points to emphasize for gaining an advantage.