Sales Competitor Battle Card Template

Sales Competitor Battle Card Template

Use this template to gather all the important information your team needs about competitors. This will help in planning and competitive positioning.

Competitor Overview

  • Competitor Name:
  • Business Type: (e.g., Payments, Project Management, Food and Beverage)
  • Headquarters: City, State, Country

Reputation and Strategy

  • Known For:
  • Aggressive upfront discounts
  • Use of approved resellers
  • Copying business models but presenting as a more affordable option
  • Target Audience:
  • Businesses needing:
  • [Business Need 1]
  • [Business Need 2]
  • [Business Need 3]
  • [Business Need 4]

Value Propositions and Objections

  • Competitor Value Propositions:
  • Highlight what the competitor claims as their strengths.
  • Common Objections and Responses:
Objection
Response
"This is what they are offering me and it's a really low price."
List of talking points to address this comment (not a script).
[Additional Objection]
[Response]
[Additional Objection]
[Response]


Strategic Focus Areas

  • Winning Areas:
  • Area 1
  • Area 2
  • Area 3
  • Similar Areas:
  • Area 1
  • Area 2
  • Area 3
  • Avoid Areas:
  • Area 1
  • Area 2
  • Area 3

Strategic Insights

  • Strategy:
  • Outline how the competitor wants the merchant to react and key points to emphasize for gaining an advantage.