Outbound campaign structure
1. How to choose a right campaign for a lead
All Outbound Campaign for cold leads are strictly predefined, so you should use the following diagram to choose a right campaign:
Fields \ Lead Tier
Tier 1
Tier 2
Tier 3
Tier Description
The most important tier. SDR should spend most of the time (1-2 days per week) working with it
An SDR should dedicate at least 2-3 day per week working with this Tier
An SDR should spend 1-2 days per week working with this Tier.
Leads / Day
70-150 leads
200-250 leads
350-500 leads
Industries
👀 Double click on the image & zoom in
2. Read more about ICP and Tiers
Tier 1
[upload PDF]
Tier 2
[upload PDF]