This template provides a simple framework and prompts to guide you through the process. Fill in the blanks with your unique responses to create statements that truly reflect your company's values and aspirations.
Mission
Your mission statement should answer: Why does your company exist?
1. Start with a strong verb: "To empower," "To revolutionize," "To create"
2. Focus on your core purpose: [Your company's unique value proposition - What problem do you solve? What need do you fulfill?]
3. Keep it concise and memorable: Aim for a sentence or two.
To [action verb] [target audience] to [achieve desired outcome] by [your company's unique approach]
Vision
Your vision statement should answer: What future do you want to create?
1. Paint a picture of the ideal world: Describe the positive impact your company will have on the world or your industry.
2. Be aspirational and inspiring: Set a bold and ambitious goal for your company.
3. Keep it focused and clear: Avoid vague or generic language.
[Your company's vision of the future] where [positive change] is a reality for [target audience/industry]
Explanatory paragraphs to expand on your vision, why you set it, and why you - truly - believe how you'll bring this vision to reality
Tips
Involve your team: Gather diverse perspectives to create statements that resonate with everyone.
Be authentic: Don't just copy what others are doing. Find your own voice.
Review and iterate: Your statements should evolve as your company grows and changes. Verify this doc for an year so you automatically get notified when it's time to review it.