General Sequence

Sequence

Step1

Variant A

{Greeting} {FirstName},

{Personalization Snippet}.

I’m reaching out to you because I noticed on your Linkedin profile that you are working at {Company}. Given your role as {Standardized Job Title}, my assumption is that {Related Value} falls in your wheelhouse.

In short, Reply has helped companies in the {Industry} industry, such as {Similar Company n.1} and {Similar Company n.4}. Our platform accelerated their sales by automating communications with existing or potential clients and putting email outreach on autopilot.

{FirstName}, how does your calendar look for a quick chat? (P.S. this personalized link is just for you)



Variant B

{Greeting} {FirstName},

William from Reply.io here - an outreach and sales acceleration platform for sales teams.

{Personalization Snippet}.

I am reaching out to you because being the {Standardized Job Title}, I’m certain you would know more about the current processes in place at {Company} for the {Department} department.

While we have already helped companies in {Industry} industry, such as {Similar Company n.1} and {Similar Company n.4}, I felt you might be interested in improving your sales effectiveness.

{FirstName}, is that something you’d be interested in? Would love to run through the details on a quick chat and see if there’s a fit. P.S. this personalized link is just for you.



Step 2

Hi {FirstName},

William from Reply.io here.

I'm reaching out to you because I found out that {Company} is {Company Status} in {SubIndustry} market and as far as I understand you are targeting {ICP}.

So I'm just curious - are you planning on using any tools for acquiring these customers at {Company} through automation of personal emails?

I think I may have some ideas for you. Let me know what you think.



Step 3

Hi {FirstName},

I am reaching out to you because being the {Standardized Job Title}, I was certain you would know more about {Related Value} at your company.

I did a fair amount of research on {Company}’s {Media Type}, and I noticed that you use {Technographics}, so you can easily integrate it with Reply via Zapier and push your hottest prospects to email sequences that feel personalized and warm.
<img src="https://reply.io/uploads/techs/{Technographics}.png" alt="" width="430" height="230"><br>

I’d love to share a few more ideas with you and spend more time understanding your current process.

{FirstName}, could we spend 15 mins this week to chat about this?


Step 4

Hi {FirstName},

The reason why {Company} is on my radar is that Reply helps other companies in the {Industry} industry like {Similar Company n.1}, {Similar Company n.2}, {Similar Company n.3} and {Similar Company n.4} with new business development and allows them to send cold emails that feel warm. Whether it’s inbound, outbound, a trial or an existing customer - we put their outreach on autopilot while keeping communication personal.
<img src="https://reply.io/uploads/general3/{Email}+{Company}.png" alt="" width="767" height="276">

Is that something you’d be interested in? Would love to run through the details on a quick call and see if there’s a fit.



Step 5

Hi {FirstName},

As {Standardized Job Title}, I thought you would find value with this {Content Type}, {Content Description}.

We see ourselves as an effective sales acceleration platform for {Industry} related companies like {Company} to scale email outreach while keeping communication warm and personal. I'd be happy to explain how it works.

Looking forward to hearing back from you. 🙂



Step 6

{Greeting} {FirstName},

William from Reply.io - an outreach and sales acceleration platform for sales and business development teams.

I am reaching out to you because being {Standardized Job Title}, I’m sure you would know more about the current processes in place at {Company} for the {Department} department.

While we’ve already helped companies, such as Gartner, Splunk, Freshworks, and Automattic, I felt you might be interested in exploring Reply (P.S. This personalized link is just for you).

{FirstName}, can we chat for 15 minutes early next week?