Benoît Renard. After a first unsuccessful entrepreneurial experience, Benoit developed a passion for Digital Marketing. He was hired as CMO (Marketing Director) in a very innovative startup, a few months later.
It was then that Benoit discovered LiveMentor a little by chance and had a huge crush on Digital Marketing - passionate about the discipline and the range of possibilities it offers, he decided to retrain.
What he learned at LiveMentor:
mastery of paid acquisition (Google and Facebook) + analytical tools specific to the web
automate your marketing
optimize customer conversion by working a sales tunnel
diversify your communication
benchmark in the market by working on copywriting
Results
Listening to the market - he spots on a recruitment application a CMO (Marketing Director) offer for Yespark - a super innovative company that is revolutionizing parking! 🚗