Claire and Arthur, students at LiveMentor, are passionate about travel and drones. They created a blog to recount their journeys, post their photos and build a community that would follow them on their adventures. This gave birth to the droners Instagram account, with more than 40k subscribers.
During the Instagram training, they managed to:
- understand the expectations of their persona (editorial line ---> lifestyle)
- improve their copywriting - → how to use powerwords to their advantage? How to establish a clear, sharp and precise bio?
- find the right hashtags for its popularity and make it a weapon to increase its visibility
- create ads with "interest" settings to reach travel and lifestyle fans
- contact the right influencers to gain visibility. Contact with influencers neither too popular, nor not enough to avoid having to pay too much.
- negotiate with influencers
- automate their publications efficiently