Claire and Arthur, students at LiveMentor, are passionate about travel and drones. They created a blog to recount their journeys, post their photos and build a community that would follow them on their adventures. This gave birth to the droners Instagram account, with more than 40k subscribers.
understand the expectations of their persona (editorial line ---> lifestyle)
improve their copywriting - → how to use powerwords to their advantage? How to establish a clear, sharp and precise bio?
find the right hashtags for its popularity and make it a weapon to increase its visibility
create ads with "interest" settings to reach travel and lifestyle fans
contact the right influencers to gain visibility. Contact with influencers neither too popular, nor not enough to avoid having to pay too much.
negotiate with influencers
automate their publications efficiently