Hotjar is a self-funded European startup headquartered on the island of Malta. Our founding team includes experts in Product / SaaS Development, Web Marketing, UX and Conversion Rate Optimization. Dr. David Darmanin, a conversion rate expert and Hotjar's CEO, brought the multi-disciplinary Hotjar team together in early 2014.
Today, Hotjar empowers users to gather information about how their website or app is being used, and why (with using just one script). Our team has grown from 5 to over 60, but we all still believe that to truly empathize with your visitors and get the most actionable and valuable results you must look at the what(analytics) and the why (feedback) together. That's why we are here.