Discount & Promotion Guidelines Template

Discount codes are a valuable tool to attract and retain customers by providing special offers and incentives. Our goal is to ensure that these codes are applied correctly and consistently, offering customers a seamless and positive experience.

Types of Discounts

Discounts can come in various forms, including:
  • Percentage Discount: A reduction based on a percentage of the total price (e.g., 10% off).
  • Fixed Amount Discount: A fixed value deducted from the total (e.g., ₹500 off).
  • Buy X, Get Y Free: Offering free products or services after a certain purchase threshold (e.g., Buy 1, Get 1 Free).
  • Shipping Discount: Free or discounted shipping on eligible orders.


Discount Code Generation

Discount codes are created by the business for specific promotions. These codes are typically:
  • Unique Codes: One-time-use codes, often used for targeted promotions or customer loyalty programs.
  • Generic Codes: Codes that can be used by anyone and can be applied multiple times within a promotion period.


Eligibility and Conditions

Before a discount code can be applied, certain conditions must be met, such as:
  • Minimum purchase value.
  • Applicable only to certain products or categories.
  • Limited to specific customer segments (e.g., new customers, returning customers).
  • Expiration date and usage limits (e.g., one-time use or valid for a specific date range).

How to Apply Discount Codes

Customers typically enter their discount codes during the checkout process. The code must be entered correctly to be validated by the system. Once applied:
  • The discount amount is calculated based on the eligible items.
  • The final price is adjusted, and the customer sees the reduced total.
  • Shipping and taxes are often calculated after the discount has been applied.

List of Current Discounts

Status
Discount Type
Code
Use Case
Percentage Discount
NEW10
New customers
Buy X, Get Y Free
BOGOACC
Buy 1, Get 1 Free on accessories
Percentage Discount
FEST20
Festival season sale
Shipping Discount
SHIPFREE
Free shipping for new customers
Percentage Discount
WELCOME15
Returning customers
Fixed Amount
CLEAR10
Clearance sale
Fixed Amount
SUMMER5
Summer sale
Fixed Amount
FIRST5
$5 off on first purchase
Shipping Discount
FREESHIP
Free shipping on orders over $50
Buy X, Get Y Free
SHOES3FOR2
Buy 2, Get 1 Free on shoes

FAQ

What is a coupon?

Answer by explaining that a coupon is a discount code or offer that customers can apply to their purchase for a reduced price or special deal. Mention common types of discounts, such as percentage off, fixed amount off, or free shipping. Make sure to clarify any conditions or limits, such as expiration dates or minimum purchase requirements.

What is a promotion code?

Answer by describing a promotion code as a code customers can use to receive a special discount or offer during checkout. Explain that promo codes are often part of marketing campaigns and can apply to specific products or the entire order. Emphasize that promo codes may have terms and conditions that should be reviewed.

How to apply a coupon on our end?

Answer by outlining the internal process for applying a coupon manually in the system. Include steps like verifying the code, checking eligibility (such as minimum purchase or applicable items), and ensuring the discount is applied correctly to the order. Mention that expired or invalid codes cannot be applied.

How can a user apply a coupon?

Answer by providing step-by-step instructions for the customer on where to enter the coupon code during the checkout process. Highlight the importance of entering the code exactly as provided and checking that it applies correctly before completing the purchase. If there are issues, advise customers to contact support.