Tone of voice

PrinciplesThe tonal principles that shape the way you communicate.
﻿Principle 1﻿﻿Detail﻿
﻿Principle 2﻿﻿Detail﻿
﻿
Voice Qualify what your company public's personality is and is not. 
We are adjective, not adjective﻿﻿Detail﻿
We are adjective, not adjective﻿﻿Detail﻿
﻿
Tone﻿Describe your general tone﻿
﻿
Use the matrix below to determine which tonal principles should drive which messaging. 
Title
Title
Title
Channel
Leading tonal principle
Copy examples
Website
﻿Principle﻿
﻿Example﻿
Advertising
﻿Principle﻿
﻿Example﻿
Social
﻿Principle﻿
﻿Example﻿
﻿
Stylistic guidanceEasy rules and tactics everyone can apply about punctuation, lexicon, formatting... 
﻿
﻿Tip 1﻿﻿Details 
﻿
﻿Tip 2﻿﻿Details﻿
﻿
Dos & Dont's
Title
Title
We say  ﻿﻿
We don't say  ﻿﻿
﻿Example﻿
﻿Example﻿
﻿

Tone of voice

Principles

﻿Principle 1﻿

﻿Principle 2﻿

Voice

We are adjective, not adjective﻿

We are adjective, not adjective﻿

Tone

Stylistic guidance

﻿Tip 1﻿

﻿Tip 2﻿

Dos & Dont's

Principle 1

Principle 2

We are adjective, not adjective

We are adjective, not adjective

Tip 1

Tip 2